- Low customer satisfaction
- Difficulty in discovering product
- Complex user journey
- High mental loads
- Low conversion and sales
- Bad system thinking, etc.
- Deep product research
- Deep usage research
- Deep user research
- Identifying user's needs
- Prioritising parameters before making decisions
- Customer engaging strategies
- Plan product for future
- Keep your brand ready for future competition
- What are real problems in a system
- Causes of problem
- Small-small improvements can bring big changes
- Solve problem with a better solution
Design Process
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